The Golden State Warriors star’s Curry Brand was introduced by Stephen Curry and Under Armour over three years ago, and the company has finally signed its first NBA player.
On Wednesday, De’Aaron Fox, the star of the Sacramento Kings, signed with Curry Brand to become the first NBA player. Fox will receive his own exclusive shoe line in 2024 as part of the agreement, according to Sports Business Journal’s Na’Andre Emerson.
For the first five seasons of his NBA career, Fox was an endorser for Nike. Curry’s trademark line of footwear was what he started wearing last year. During Sacramento’s Wednesday night season opening over the Utah Jazz, Fox donned the Curry 2 Low FloTro, a re-release of one of Curry’s previous sneaker.
In 73 games the previous season, the 25-year-old Fox averaged 25.0 points, 6.1 assists, and 4.2 rebounds per game. For the first time in his career, he was chosen an All-Star.
Curry and Under Armour made the announcement that Curry had inked a long-term contract deal with the clothing company back in March. As part of the new agreement, Curry was appointed president of Curry Brand.